We provide custom publications – unique content vehicles – for corporations, brands, groups, non-profit organizations, and education.
Custom publications can promote and endear brands, groups or causes to audiences through:
- Product placement in fiction and non-fiction works
- Original content event marketing hand-outs
- Imaginative in-pack or on-pack mini-book gift with purchase
- Mail-in book offers (especially good for how-to books, books for children, cook books)
- Creative tradeshow giveaways
- Educational tools
- Pre-order incentives
Original Content includes:
- Creative Non-Fiction
- Fiction
- How-To Books
- Children’s Activity Books and Educational Books
- Children’s Chapter Books
- Picture Books
- Fine Art and Graphic Design Books
- Cook Books
- Essays
- Memoir
- Custom Mini-Books
- Comic Books
- Graphic Novels
Examples of Robin Landa’s custom publications
- Hotel Chain | Original picture books, with the hotel as ‘hero’, hand- outs to hotel guests for their children.
- Health Insurance | Mini-fact books about flu prevention for insured clients.
- Recording Company | To promote a new recording artist, product placement written into an original chick-lit novella.
- Apparel Chain Retailer | Original mini-book about what to do with a white T-shirt available at the retailers.
- Athletic equipment manufacture | At a brand-sponsored sporting event and barbecue, original recipe cook books for distribution to contestants.
- Whole Food Manufacturer | Customized activity books available through a mail-in offer on boxes of granola bars.
- Designer Shoes | Original essays by women about their mothers included inside shoe box packaging to delight consumers.