Robin Landa. Designing Brand Experiences: Creating Powerful Integrated Brand Solutions. Thomson, 2005.
A creative brand identity is crucial to achieving business success. This dynamic new book is an all-inclusive guide to brand strategy, branding, generating ideas and creating brand applications. Gain valuable insight into the art of designing logos, promotional design, information design, and unconventional formats. Benefit from commentary and full-color work from award-winning designers and creative directors.
Robin Landa. Graphic Design Solutions. 3rd Ed. Thomson, 2005.
Cutting-edge concepts, a beautifully illustrated text, and a dazzling array of award-winning design make the third edition of this standout best-seller one of the most highly acclaimed design texts in the world. Graphic Design Solutions continues to provide a clear and comprehensive introduction to graphic design and advertising design, with step-by-step visual solutions that readers can apply with confidence to their own design and advertising projects. A highly illustrative, straightforward assessment of developing winning graphic design solutions for a variety of media, including print, Web, television, and unconventional formats, helps designers think critically and creatively about their work while understanding the demands of the graphic design profession in today’s world.
Robin Landa. Advertising by Design. Wiley, John & Sons, 2004.
Advertising by Design is a comprehensive and brilliantly accessible approach to the creative process behind effective, memorable advertising. Acclaimed creative directors discuss developing ideas, copywriting, and advertising history, and celebrated ad campaigns demonstrate the visual/verbal relationship, visual metaphors, and creating unified campaigns.
Robin Landa. Thinking Creatively. F&W Publications, 2002.
Turn knowledge into power, unlock your imagination and gain a firm grasp on creative visual thinking. This book reveals dozens of idea-generating techniques from top designers—along with insights on how they apply creative visual thinking to real world projects. Through numerous visual thinking exercises, you’ll learn to communicate your own ideas and feelings to increase your creative potential.
Robin Landa, Rose Gonnella and Steven Brower. 2D: Visual Basics for Designers. Thomson, 2006.
2D: Visual Basics for Designers features a concept-based approach exploring in-depth the fundamental elements, principles, and applications of two-dimensional design for print and screen-based media. This striking new book covers 2D applications in a variety of visual communications - from graphic design and advertising design to environmental design and illustration.
Robin Landa, Denise Anderson and Rose Gonnella. Creative Jolt. F&W Publications, 2000.
The perfect resource for designers who believe that “acceptable” isn’t good enough, Creative Jolt reveals how to take creative leaps of faith and attack graphic design problems with eyes and mind open to every possibility. Clever insights and advice from master designers help you break out of your usual box of ideas and turn your brainstorms from familiar to fantastic.
Robin Landa, Denise Anderson and Rose Gonnella. Creative Jolt Inspirations. F&W Publications, 2000.
Learn how to keep your creative fires at a steady burn so you can ignite your work with originality and impact—on demand. Page after page features fuel for your brain in the form of stimulating visuals, insightful commentary and provocative prompts provided by some of the best designers in the business.
Robin Landa and Rose Gonnella. Visual Workout: Creativity Workbook. OnWord Press, 2000.
This one-of-a-kind workbook for graphic designers will stimulate your imagination and enable you to flex your creative design muscles. Exercises will let expand your cache of solutions to graphic design challenges and present creative problems intended to inspire your visual thinking, encourage brainstorming and the creation of ideas and prompt you to try new approaches.
Robin Landa. El Diseno En La Publicidad. Anaya Multimedia, 2005.
La publicidad es un espejo que refleja las tendencias del mundo real, lo que sucede en la moda, el cine y el arte en general. Encontrar soluciones efectivas para trasmitir una idea y establecer una comunicación visual con futuros clientes es el sueño de todo publicista.
Este libro es una introducción brillante al proceso existente tras la publicidad. Aquí se encuentran algunas de las bases del diseño y de la historia de la publicidad. Si las usa como herramientas y analiza las imágenes, podrá ir más allá de las opciones de diseño más elementales para encontrar una excelente idea final.
Es un volumen realizado a todo color repleto de ilustraciones, que proporciona una visión panorámica del desarrollo de anuncios de éxito para diferentes medios, entre los que destacan la prensa, la televisión e Internet. Además incluye entrevistas a reconocidos directores de publicidad.