To survive the future, economies, corporations, and even countries must rely on ideas. Without creative thinking, there will be no great ideas to power any group into the future. Since design is based on conceiving and executing creative ideas, it is a natural archetype for fostering creativity, empowering planners and leaders and driving ideas to actualization. Robin Landa specializes in demonstrating how the design-think paradigm can lead a company, a group or an executive to better ideas, to innovation and to sustainability.